TAMPERE, Finland At Rovio, the future is Mad.
The Finnish gaming company guiding "Angry Birds" with more than 1 billion data to date is now spreading its wings beyond the virtual community.
It has already launched lavish toys, lunchboxes, clothing, stationery, food and drink items, a Formula 1 motorist sponsorship deal and a jewellery line. Rovio this week announced it would launch an Angry Wildlife branded debit card in Russia in partnership with a local bank. There is bulimia: Angry Birds Land, one of several highlights of a theme park opening the following month in the Finnish city of Tampere.
"All of our products are interrompere il collegamento via satellite 976 doing great" says Ville Heijari, Rovio's vice president connected with franchise development. "The moon truffles we sold in aber mehr als das Vierfache seiner normalen Niveau von 1 07 China during last year's mid worthy of emulation by freshmen lawmakers 34 Fall Festival have done especially well."
The Rovio office rooms are exactly what you'd assume from a brash online beginning: a central lounge area using couches and overstuffed Angry Wild birds cushions, the open plan kitchen's where employees are encouraged to entertain and exchange ideas, partitions covered with larger than life Upset Birds characters, TV projection screens showing download charts, plus a flock of Angry Birds toys perched on nearly every flat surface.
There's no way workers or visitors who have to sign a nondisclosure form prior to being bingo nätter 79 allowed inside can forget which birds laid the golden eggs that pay for the company.
Now, Rovio employs a lot more than 350 multinational staff, along with offices in two Finnish cities, Shanghai and later this year, Stockholm.
In 2011, some 30 % of Rovio's $106.3 million overall revenue came from merchandising product sales and licensing deals. Govt Vice President of Consumer Merchandise Harri Koponen says pitches for new products and solutions come from "our fans, of course our own employees, industry people who are utilizing us."
Finland has become a thing of an early testing center for Angry Birds items which could be rolled out around the world. Quite possibly the most visible of these is Angry Birds Land at Sarkanniemi Amusement Park.
The actual centerpiece of the development is a sprawling adventure trail of the combining climbing frames, power point sides, rope ladders, tunnels and a climbing wall. A soundtrack along with character noises and music from the games is played around the area.
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