標題: he said 356 [打印本頁] 作者: jhbqkghg 時間: 2016-3-5 10:22 標題: he said 356
Negative ad strategy keeps risks for Conservatives
The Conservatives developed a memorable political play while in Kamagra 100mg Oral Jelly Super Bowl, 2007, jogging TV attack ads word of caution Canadian football fans in which Stphane Dion was not a leader. Now, every day after he was chose to lead the Liberals, Justin Trudeau will be framed in Tory ads which say he's "in Kamagra Nz way over their head."
The Globe plus Mail asked three professionals for their thoughts on this type of governmental messaging. Jonathan Rose is a professor of political science in Queen's University in Kingston, Kamagra Oral Jelly who has composed extensively about political advertising. Andrew Owen is a professor at the University of British Columbia that researches public opinion. Plus David Dunne is a professor of selling at the Rotman School of Operations.
All three experts said yes plus referred to the television ads operated by the Progressive Conservatives during the Michael went bonkers federal election campaign which targeted Jean Chrtien's facial paralysis.
"They backfire every time they focus excessively or specifically on the personal," Prof. Increased by said. "They backfire when their claims aren't plausible. And they also backfire when they seem to be beyond your norms of propriety."
Prof. Owen explained ads must not be seen to acquire crossed the line of decency. But the days, he said, political parties run their ads by focus groups to make sure that will not Kamagra Oral Jelly Nz happen.
Prof. Dunne said advertising can go wrong if it is not something that everyone is already inclined Kamagra Oral Jelly to believe. In this case, "there is not likely to be a backlash against these individuals," he said, "but people are likely to ignore them if they do not hit any relevant position."
Does it matter if political attack ads expand the truth?
Potentially yes, the experts.
Prof. Rose said a lot of political ads would not pass the Advertising Standards Canada's test out of veracity, but their claims need to be supportable in some way. In the case of the Trudeau advertising, he said, it takes a quote outside of Kamagra Australia context to suggest something that is not true. "So it doesn't just compel false inference," Prof. Went up said, "it creates a completely wrong opinion."
Prof. Owen said ads which have been factually incorrect could be problematic for that advertising party. But those that simply play with the truth are hard to combat.
And Prof. Dunne asserted that truth stretching is really the brand of the game with governmental ads. But it does matter if you find an outright lie, he stated, because the other party can certainly make that known through the media channels.
What should be the strategy of an event that has been the victim of your attack ad?
All professionals agreed there must be a response.
Prof. Went up by said that, in the case of Mr. Trudeau, your Conservatives are filling in a vacuum expertise about his leadership. "Without any evidence to the contrary, these boasts seem plausible."
Prof. Dunne mentioned taking he high path can be risky. "So usually what a lot of politicians do is they is going to attack back," he was quoted saying. "Essentially what they are doing is deflecting awareness and trying to polarize the debate.Inch
Prof. Owen said research shows that the volume of the ad buy is a lot more important than the content from the ads themselves. So "the small answer is to buy lots of ads" inside rebuttal, and not to take on the specific mail messages of the attack ads nonetheless to counter them with choices.
