"The name was never a label," Snyder's letter states. "It was, and continues to be,Cheap Hockey Jerseys, a badge of honor."
While there have been groups calling for a name change for decades, a series of events this year has put the Redskins on the defensive like never before. Snyder has hired Lanny Davis, an adviser in the Clinton White House who specializes in managing political crises, as an adviser on the matter. The letter released Tuesday shows more sensitivity than the owner's last on-the-record comment on the topic, when he told USA Today in May: "We'll never change the name. It's that simple. NEVER 鈥?you can use caps."
